Graphic Design Helps Visualize Architectural Concepts

Many, see no correlation between architectural design and graphic design. However, those who truly handle the architecture process from beginning to end see that adding a graphic design element to the team could be beneficial. Designers can put together what is synonymous of an architectural drawing: the structure being conveying ideas and the execution is presenting these ideas. Good graphic design helps architects pitch their concepts better, helps developers market their projects smarter, and helps real estate teams sell their properties faster. Each of the services below is outlined to highlight a function or feature that adds a graphic design service that can help bring your architectural, design and structural ideas to life.

Too often brilliant architectural concepts go unbuilt for lack of proper articulation of the big ideas. When faced with the challenge of pitching to a client, to a city, or to the public it is extremely beneficial to work with graphic designers who can help visualize ideas simply. Our job as designers is to help tell your story in a way that is clear and easily understood by your audience. Our goal is to help the architect see their visions come to life by transforming the way they present their ideas by implementing the following:

  • Strategy
  • Diagrams
  • Renderings
  • Presentations

What is Strategy?

Nearly all architecture projects begin with an idea that needs to be conveyed to either a client, a city or the public. Incoming results from this phase can change developments in the entire project, that’s why developing a smart strategy for your creative storytelling is so crucial. This first phase, although more theoretical and methodical in implementation, should explore: location, address, name change, copywriting tones, and thematic ideas. Although this phase is more theoretical than visual, the results from our research will inform our key demographics and inform the overall aesthetic of the project.

Mood boards are an excellent way to bring together concepts, ideas and execution before ever starting the project. The mood board above was created for a local Miami bar, previously known as Bardót. After meeting with the client, the newly redesigned space would now boast an enormous boombox as a center piece along with thematic elements of the 90’s.


Diagrams and plan updates are useful when meeting wit clients to discuss project upkeep. The idea of turning a complex idea or mark up into a digestible piece of visual information can help the client grasp a concept to the full extent. Visual communication can be the site maps, existing site photos, figure ground studies, etc. which will help tell your story more clearly.

The diagram above was created for a local brewery in downtown Miami. The proposed plans helps clients understand and get a feel for their new brewery in an architectural aspect.


Photorealism too early in the design process can hinder overall project development. However, precisely timed and strategic mock ups of pre- developed project can go a long way. To the untrained eye, using an architectural visualization tool, such as renderings, can be an ingenious way to communicate a “finalized” look to the client. We can design powerful and effective renderings by: choosing the correct camera angles, lighting and overall composition.

This beautiful rendering came from a project on the famous and gorgeous, Hibiscus Island in Miami, FL. In the project above, we used the rendering as a form of testing material in correlation to each-other and to help the client visualize their new home home pre-construction. This also helps put the client at ease so that design changes can be made ahead of time as to not add unnecessary strain to the budget.


Designing concise presentations with a coherent narrative helps steer a conversation and educate your audience. Design and develop visually compelling presentations so that organized information can be discussed with clients in a clear and concise manner. Topics can range from financial problems, project timelines, line of communications and more.

The image captures a moment from a presentation that we designed. This presentation was designed to be projected directly on a whiteboard surface. Our architects were then able to sketch directly on the diagrams as they flipped through the projected slides. The city board was then easily able to visualize the proposed addition to the New York City office spaces.

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